One of the only benefits of being a tech-savvy 65 year old bloke from the UK is a sense of humour (and loads of experience), but I recently found three other benefits I never dreamt of.
1. I’ve been told I have a knack for creating lighthearted, relatable UGC that captures the realities of aging in a fun way.
2. Brands are increasingly looking for creators of my demographic - people with real-world experience, as it brings authenticity that resonates with audiences.
3. Mixing humour with authenticity - two ingredients today’s audiences love - should appeal to a variety of brands.
Using humour to defuse sensitive issues makes products appealing rather than awkward.
So, if any of the above resonates with your brand, please contact me so we can discuss matters further.
You can email me here.
Thanks, Mark.