Now helping innovators make it feel right. I’ve spent my life at the intersection of technology and humanity — building companies, writing stories and trying to understand what it all means. My work now focuses on helping innovators, creators and dreamers build things that can bear the real-world weight of human behaviour. Whether through fiction, reflections or collaboration, everything I do asks one question:
 How can we design with more empathy?

Every story and project here is part of one purpose — to keep empathy alive in innovation. You can read, share, or even back the work if it resonates. If you like what I'm doing nip over to my Ko-fi store and buy me a cuppa.